Twitter’s ‘War’ With Apple Ends after Elon Musk Meets With Tim Cook

Opinions expressed by Entrepreneur contributors are their own.

Twitter and Apple aren’t going to war after all.

Images by Raphael Silva | Pixabay

Elon Musk fired the first shots Monday, tweeting that Apple threatened to remove the Twitter app from the App Store and criticizing the Cupertino tech giant’s grip on the store. But Musk’s tone changed Wednesday. The Tesla billionaire tweeted that he met with Apple CEO Tim Cook at the company’s HQ and had a “good conversation.” Cook, according to Musk, “made it clear that Apple never considered” removing Twitter for iOS from its store.

Musk went on to say the whole thing was a “misunderstanding.” However, the BBC noted that he made no mention of Apple’s advertising on Twitter — the subject of another aggrieved tweet in which Musk said, “Apple has mostly stopped advertising on Twitter. Do they hate free speech in America?”

It’s possible Musk neglected to mention it, given he was also prepping for Neuralink-related news. That, or it could be that he learned of the Gizmodo report indicating Apple spent nearly $85,000 on ads the day he first complained about the company.

Then again, Musk previously hinted that Apple’s 30% take from in-app purchases was the thing that might prompt him to go to war. In that case, he would have some backing from no less than Meta CEO Mark Zuckerberg and Spotify CEO Daniel Ek.

If Elon Musk isn’t facing a conflict with one of the most powerful electronic companies in the world, he still faces a challenge from the European Union (EU).

EU commissioner Thierry Breton told Musk on Wednesday that Twitter will have to comply with EU statutes regarding disinformation and content moderation issues. Otherwise, European access to Twitter could be completely cut off.

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Elon Musk Hopes to Place Neuralink’s Implant Computer in a Human Brain Within Six Months

Opinions expressed by Entrepreneur contributors are their own.

Elon Musk expects to start human clinical trials for his Neuralink wireless device in six months.

SOPA Images / Contributor

Using brain chips, the company wants to enable disabled patients to move and communicate again. As it seeks U.S. regulatory approval for clinical trials in people, Neuralink has been testing on animals in San Francisco and Texas.

Musk said the company wants “to be extremely careful and certain” the chip “will work well before putting a device into a human.”

“But,” he said, “we’ve submitted, I think, most of our paperwork to the FDA, and probably in about six months, we should be able to upload Neuralink in a human.”

Neuralink is a small device with electrode-studded wires. In addition to making refinements to the implant, the company has been working on a surgical robot that will remove a piece of the skull to insert the chip into the patient’s brain. Musk indicated in Wednesday’s presentation that Neuralink is working with the Food & Drug Administration (FDA) on human trial approvals.

Along with the brain-computer interface, Musk revealed two significant products. Neuralink is also developing a spinal cord implant with the potential to help paralyzed people regain movement and ocular implants that could help the visually impaired see again.

Musk believes that humans can only compete with artificial intelligence (AI) via augmentations that turn us into organic computers. Neuralink’s signature device is a brain-computer interface (BCI) that could also help patients suffering from ALS or stroke victims use their minds to communicate. He demonstrated this Wednesday with an implanted monkey interfacing with a computer. Neuralink’s device reads the implantee’s neuronal spikes and translates them into machine-readable information.

Elon Musk hopes to eventually normalize the device so that humans regularly use it to communicate with machines.

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DJ Khaled Just Rented Out His Sneaker Closet on Airbnb for $11

DJ Khaled wants to be “The Best” Airbnb host.

On Tuesday, the Grammy-winning artist listed two one-night stays inside his Miami sneaker closet in December.

“Sleep in my legendary sneaker collection and experience the 305 through the eyes (and shoes) of yours truly,” Khaled wrote in the ad.

The Airbnb sold out in minutes, according to BET.

The “Sneaker Kingdom,” as Khaled calls it, is not his actual sneaker closet but a replica. Nevertheless, guests will be given a “major key” to the space that houses DJ Khaled’s collection of more than 10,000 sneakers, including his personal Jordan 3 “Grateful” and Jordan 8 “Oregon PEs.

But that’s not all. Upon arrival, guests will receive a handwritten welcome note from Khaled and a pair of his newly designed shoes We The Best Air Jordan 5s.

Khaled’s Airbnb does not have a TV or a kitchen, but it does have access to an outdoor lounge where Khaled says you can “kick back and soak in the Miami vibes after a dip in the pool.”

Khaled is also offering a catered dinner from his restaurant The Licking – Miami Gardens, and a private shopping session at Miami sneaker store, 305 Kicks.

Related: 7 Things You Didn’t Know About DJ Khaled

Why is DJ Khaled renting his closet?

The move was part of a promotional effort to tout DJ Khaled’s new album “God Did” and reveal his newest Jordan Brand collaboration.

DJ Khaled is a self-proclaimed “sneakerhead from birth,” he said in a statement. “Sneakers are an essential part of hip hop culture, and collecting them is an art – just like creating music.”

But the 46-year-old Palestinian-American music mogul hasn’t always been awash in expensive sneakers. He spent his early years working as a busboy in New Orleans and spinning at clubs for $100 a week in Orlando. Eventually, he got a radio show at 99 Jamz in Miami and started to produce his own music.

His fame skyrocketed when he joined Snapchat in 2015, giving his fans insights into his personal life and offering lessons about success.

He would go on to record seven top-10 hits and collaborate with such artists as Jay Z, Beyonce, Drake, Lil Wayne, and Rihanna, to name just a few.

His advice to aspiring entrepreneurs? “Watch your back. But more importantly, when you get out of the shower, dry your back. It’s a cold world out there.”

Unless you’re kicking it in his Sneaker Kingdom.

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17 Best Holiday Cocktails to Take Your Office Party to the Next Level

It’s finally here: the one time of the year when you’re allowed — perhaps even encouraged — to get a little crazy with your co-workers. Yes, it’s holiday party time, and Entrepreneur wants this year to be your office’s greatest throwdown yet.

To that end, we’ve asked the world’s best bartenders and spirits brands to provide us with their picks for the tastiest winter-friendly cocktails, along with easy-to-follow instructions for making each of them. 

Click on slideshow and check ’em out, but rememeber — these things pack quite a punch!

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Three Letters That Will Make Your Company More Successful

Opinions expressed by Entrepreneur contributors are their own.

In September 2022, Patagonia founder Yvon Chouinard gave away his entire $3 billion company to ensure all of its profits would be used to combat climate change. The bold and generous decision represents a corporate shift toward environmental, social, and governance, better known as ESG.

What is ESG? The term refers to increasingly important company standards in which decision-makers look not only at the company’s balance sheet but also its environmental, social, and governance policies.

ESG advocates say this approach helps safeguard the planet, paves the way for more diversity in the workplace, and protects fair wages.

But ESG also makes good business sense. According to PWC, 80% of consumers make sustainability-based purchase choices, while 83% of buyers believe companies should actively shape ESG best practices.

Because consumers are using their dollars to support responsible businesses, business leaders consider implementing an ESG strategy. Here are five ways.

1. Be intentional in pursuing ESG operations

Lots of companies do good things without explicitly aiming to be ESG-focused. But deliberately choosing ESG processes offers a framework for your business’ legacy.

Take a look at Patagonia. Chouinard decided to make sustainability central to the brand at the outset, mainly by focusing on renewable and recycled materials. Giving away the business to a climate-centered trust and non-profit organization is the capstone of that original purpose.

Intentionally embracing ESG in your vision and policies means you’ll have a compass to consistently direct your projects, strategies, materials, and goals, which will build employee and buyer trust.

Related: 3 Steps for Making a Positive Environmental, Social and Governance (ESG) Impact

2. Move to electric vehicles

Think about how you get your packages. Fleets of vehicles typically shuttle your stuff from the store or warehouse to your door. Other vehicles are responsible for transporting materials through the supply chain or getting workers to the office and other work events.

All these vehicles on the road translate to a big chunk — 28% — of total greenhouse gas emissions. Using electric vehicles (EVs) is a simple way to reduce your carbon footprint, even when you can’t shift much else.

Light-duty vehicles are the worst offenders and account for 59% of vehicle emissions. So, if it makes sense for your business, focus on switching out those vehicles first.

Another bonus: EVs can function as mobile billboards for your business. Every time you or an employee takes a company-branded EV for a spin, the vehicle pulls extra weight by advertising for you. That’s significantly more visible — not to mention easier to scale and reassign — than your office building certified in Leadership in Energy and Environmental Design (LEED) but doesn’t have any customers who visit.

Related: 3 Changes You Should Expect To See in Transportation in 2022

3. Assess your supply chain

The supply chain connects everything from your raw materials to distribution. ESG means taking ownership of as many links as possible and asking yourself what you can do to apply it at every point.

Be transparent as you examine how inventory gets from Point A to Point B. Even though 81% of companies still need complete supply chain visibility, 75% of consumers consider transparency helpful in strengthening customer-business trust.

When consumers feel like a business has violated that trust, they take action. In 2020, 38% of Americans boycotted at least one company. Communicate whatever you’re doing to keep your operations squeaky clean on your website, in your marketing emails, on your packaging, and anywhere else you can display your messages.

4. Clean up your power

Every business uses power to some degree, but the kind of energy you use can impact the environment. Because traditional fossil fuels like coal and petroleum contribute to global warming, companies are looking to transition to cleaner energy sources, such as solar and wind power.

Yes, clean energy can be expensive. But the costs of green energy were already at record lows in 2019. In 2021, almost two-thirds of new renewable power added was less expensive than the cheapest coal-fired power plants in G20 countries.

Government assistance can also cut the financial sting. Look into tax credits available through the Build Back Better bill. You may qualify at the local, state, and federal levels.

5. Bring your employees into the fold

Your team members are your best brand advocates. But they can’t share what they don’t know. Your first responsibility is to work on your culture so that people feel comfortable asking what you’re doing in different ESG areas. Start conversations about where you’re at and where you’d like to be.

Then, get creative about how you can make ESG visible in ways that are practical for your business — even beyond the environmental space. At our company, to support diversity and gender equality within ESG, we partnered with an organization that features male and female drivers. We also intentionally ensure half of our leadership team consists of women, and we feature female employees on panels.

Related: Why You Need to Build Sustainability Into Your Business Strategy

Customers have moved past the days when a good product or service was enough. Now more than ever, the marketing axiom that consumers buy from brands they trust rings true. Your purpose and values count. Bringing ESG into your business meets people where they are and help you make a lasting difference.

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How a 31-Year-Old Built a $7.5 Billion Multifamily Real Estate Empire

  • Sean Kia is one of Insider’s Rising Stars of Real Estate for 2022.
  • In two years, he’s raked in hundreds of millions by flipping apartment buildings in the Southwest.
  • He applies the Ford production model to real estate. Here’s how he built his empire.

This story originally appeared on Business Insider.

Sean Kia via Business Insider

Sean Kia

Los Angeles-native Sean Kia, 31, has been a bit busy the last few years.

Between 2019 and now, Tides Equities — the investment company he founded in 2016 and has run ever since — has built a small empire of apartment complexes in Sun Belt cities like Las Vegas, Dallas, Houston, and Phoenix.

Just three years ago, Tides owned $2 billion in the apartment properties. Today, that number has grown to $7.5 billion, according to Kia.

In that time frame, Kia said Tides has grossed hundreds of millions of dollars for itself and its investors by fixing up decades-old buildings and reselling them. Tides deployed $7 billion in 2021 and 2022 alone, making it one of the country’s most prolific buyers even as the overall market for multifamily properties was cooling, due to rising interest rates.

With Kia at the helm, Tides counts more than 600 individuals as his investors in addition to family-office and private-equity capital, including major firms such as KKR. The company now has 31,000 units across its portfolio.

This was a vision that Kia had at just 25.

An assembly line approach to real estate investment

After several years in the business of buying and selling apartment buildings for other companies, Kia noticed there were ways to make the process more efficient by reducing renovation times.

After several years in the business of buying and selling apartment buildings for other companies, Kia noticed there were ways to make the process more efficient by reducing renovation times.

The Tides on 7th apartment complex in Phoenix was a recent acquisition. Tides Equities via Business Insider

So, he started Tides and applied the Ford model of large-scale production to his deals. The assembly-line approach was useful for his primary trade, which was to renovate the properties and sell them at a profit.

“Let’s create an assembly-line approach to real-estate investing and do the exact same thing on every single building that we buy,” he said, recalling the drive to start his business. “Because when you eliminate variables, you eliminate risks.”

Kia reeled off a few examples of Tides’ business. In July of 2020, it bought a 236-unit apartment building in Phoenix for $27 million, spent $3 million on upgrades, and sold it just over a year later for $59 million. In another deal, it paid $89.5 million for a 472-unit apartment building in October of 2020, spent $4 million on renovations, and sold it for $137 million in November 2021.

Because Tides uses much the same renovation plan for each acquisition, it can often start the work even before the ink on the sale contract dries. That’s possible because the company typically secures its financing in advance.

The perfect spots

Another secret of Kia’s is his attention to location. Cities must be fun, affordable, ripe for in-migration and positioned for job and wage growth, he said.

He’s been checking those boxes since he got a start in Phoenix, which became home to some of the company’s bread-and-butter investments. The typical renter had been paying only 20% of their income on rent, which represented “really good affordability,” Kia said.

“It seemed like it had all the fundamental sort of tailwinds that could really help propel Phoenix to one of the major investment markets,” he said. “Fast forward a few years later, we’re absolutely right. Phoenix is in the top five markets in the country.”

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‘Baby Melissa’ Found After 51 Years Through 23andMe DNA Test

Melissa Highsmith went missing in 1971. But after 51 years, she has reunited with her family thanks to a 23andMe DNA test.

Highsmith Family / Facebook

Alta Apantenco and daughter Melissa Highsmith.

“We are beyond thrilled to announce that WE FOUND MELISSA,” biological sister Sharon Rose Highsmith wrote in a post on a Facebook group page related to the case.

“There are so many details we would like to share, but for now, we would just like to say that we followed a 23 & Me family DNA match that led us to her,” she added.

According to the family, Melissa Highsmith was kidnapped while being babysat at her home in Texas at just 22 months old. The person who raised Melissa did not tell her how she came to be, according to CBS news.

“The person that raised me, I asked her, ‘Is there anything you need to tell me?’ and it was confirmed that she knew that I was baby Melissa so that just made it real,” Melissa told the outlet.

“The joy is palpable amongst all family members, and we invite you to celebrate and rejoice with us,” the family’s statement added.

The search for Melissa had gone on for 50 years, the family told CBS, but a recent tip — that turned out to be a dud — that she was spotted in North Carolina helped restart the search.

However, the family did note in their Facebook statement the whole story was not quite public. (Since the discovery, the family has been active on a public Facebook page called Finding Melissa, which they started in 2018.)

“There are so many details we would like to share,” their statement said but added they would wait to do so for the time being.

“I just couldn’t believe it. I thought I’d never see her again,” Melissa’s mom, Atla Apantencl, said.

The Highsmith family credited the DNA testing company, 23andMe, and not the true crime community, police, or other such efforts.

“Our finding Melissa was purely because of DNA, not because of any police / FBI involvement, podcast involvement, or even our family’s own private investigations or speculations. DNA WINS THIS SEARCH,” Rose Highsmith added in the Facebook post.

The Fort Worth Police Department said in a statement that even though the statute of limitations has expired, it would continue to investigate the case. They also said the department will conduct official DNA testing.

The department is “overjoyed to hear about how the Highsmith’s use of 23andme led them to Melissa,” the statement said.

The person who kidnapped Melissa is not named. It’s not clear who exactly took the DNA test among Melissa and her family members.

Founded in 2006 by Anne Wojcicki, Linda Avey, and Paul Cusenza. the company offers at-home saliva collection and tests that analyze your DNA for health and heritage data. You can also choose to share your information and find other people to whom you are related.

The company — and similar ventures like Ancestry.comhave led to other dramatic discoveries, like accomplished memoirist Dani Shapiro discovering her biological father was not the man who raised her, but, rather, someone who donated sperm at a dodgy fertility clinic.

But these DNA-analyzing companies have also faced criticism for sharing genetic data with other companies and law enforcement. 23andMe did not respond right away to a request for comment.

Sharon Highsmith added in a press release she hopes the story inspires other people looking for missing relatives.

“Never give up hope,” she said. “Chase every lead.”

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Woman Claims Hulu Employee Used Personal Data to Contact Her

  • TikToker Aryan Strauss claims a Hulu employee contacted her from his personal email after a customer service chat.
  • Strauss said she received an email from an employee named “John” after he helped her get a refund for a canceled Hulu subscription.
  • “How many other women has he done this to, and how else is he using my information?” Strauss said in a TikTok post.

This article originally appeared on Business Insider.

SOPA Images/LightRocket via Getty Images via Business Insider

Aryan Strauss/TikTok Mateusz Slodkowski

A woman is taking to TikTok to call out Hulu after she claims a male employee used her personal information to get in touch with her after a customer service chat.

In a series of videos, Aryan Strauss said a Hulu employee emailed her after she spoke with him about refunding her the money she was charged for canceling her subscription too late.

On Monday, Strauss explained in a TikTok video that she reached out to the company via its online chat feature and spoke with an employee named “John” who sympathized with her financial struggles as an unemployed single mother.

John refunded Strauss the money for her canceled subscription and offered her kind words before the call ended.

@aryan.strauss Just stay professional, consent in all forms matters. #hulu #privacy #violation #dramatok #notallmen #allwomen #scary #fyp #callcenter #personalinformation #noresolution #foryou #fypシ #aryan original sound – A Karen in Recovery

Strauss went on to express her appreciation for the “genuine experience” of the customer service call, but “didn’t think anything of it” until she said she received a message from John’s personal email.

“He has all of my personal information, and he chose to use it,” Strauss said. “How many other women has he done this to, and how else is he using my information?”

According to Strauss, her attempts to report the issue to Hulu were met by other male employees who didn’t immediately understand her concern. Strauss claimed one manager asked if she’d led John to believe it was OK to contact her.

In a recording, a male voice can be heard apologizing on behalf of Hulu for the “strange encounter” Strauss experienced.

The employee Strauss identified as “Jeff” promised John would undergo extra training to prevent another incident. However, Strauss said she’s concerned the promise would only increase the potential threat since John has access to her billing address and phone number and would likely know she was the person who reported him.

@aryan.strauss Hulu, I can’t get my info back from this man! This is scary! #hulu #privacy #violation #dramatok #call #notallmen #allwomen #scary #fyp #callcenter #personalinformation #noresolution #foryou #aryan #fypシ #help #greenscreenvideo original sound – A Karen in Recovery

Her videos gained over 700,000 views as TikTokers expressed their outrage at the exchange and tagged Hulu in the comments.

“I would press charges against Hulu,” one user wrote.

“Aren’t those calls suppose to be monitored and recorded? They need to do a full investigation,” another comment read.

In a Tuesday update video, Strauss said she still has yet to hear back from Hulu on the matter.

“I wasn’t going to report this until somebody said, ‘How many other women is he doing this to?'” Strauss said in a final update video. “So, if this is happening to you guys, please report it.”

Hulu did not immediately respond to Insider’s request to comment on the situation.

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Cyber Monday Is Extended for a Great Cybersecurity Deal

Opinions expressed by Entrepreneur contributors are their own.

Cybersecurity is of paramount concern to everybody these days, but especially to entrepreneurs. Cybersecurity issues cost small businesses money, which you just can’t afford to have happen. Fortunately, Cyber Monday is extended for a number of our best deals, including an innovative cybersecurity solution.

Deeper Connect

Deeper Connect Pico is one of the most unique and powerful cybersecurity hardware devices you’ll find anywhere. Successfully funded on Kickstarter, the tiny device integrates a 7-layer enterprise-grade firewall and the world’s only Decentralized VPN (DPN) to protect your connection from malware, hackers, ISP snooping, and more. From now through November 30, you can get it for 19% off.

With enterprise-grade cybersecurity functions, Pico can protect all of your devices, even IoT devices. The decentralized private network offers multi-routing, smart routing, and unrestricted access to content all over the country without losing any speed. Parents can access one-click parental controls and everybody can enjoy an elite ad blocker to improve their browsing experience. Pico will even pay you cryptocurrency through its blockchain mining program, taking the bandwidth you’re not using in exchange for payment.

Like all other Deeper Connect products, Pico is plug-and-play, making it easy for absolutely anyone to use, even if you have very little technical expertise. (Plus, that makes it very useful if you’re traveling for work.) There are no subscription fees, either. Just pay once and you’ll have lifetime access to all of Pico’s features. There’s even a WiFi adapter included so you can connect to a private, fast, secure network anytime you’re working on public WiFi.

Everybody needs to consider cybersecurity these days but you don’t have to break the bank to protect yourself online. Especially not during our extended Cyber Monday sale, during which you can get Deeper Connect Pico for 19% off $248 at just $199. But act fast, this deal ends at 11:59 p.m. Pacific on November 30.

Prices subject to change.

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Build Your Quality of Life by Investing in Your Lifestyle

Money is tight for many individuals and businesses right now, with inflation at historic highs and pressures on the economy coming from several directions at once, from the lingering effects…

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